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Cybercitizen Health Europe 2011

Written by Stephen Smith
December 6, 2011

European Consumers Prefer to Receive Information from Drug Makers Directly

As pharmaceutical companies gradually explore different ways of using social media, a new survey carried out in Europe has suggested that people looking for information about drug makers and their products are not so enthusiastic. Despite weighty restrictions on DTC advertising in Europe, nearly two in five online Europeans would like to be able to

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